Micato Musings


Posts Tagged ‘World’s Best’

World’s Best Safari Outfitter…Nine Times and Counting!

  • July 12th 2012

The results are in!

For a record ninth time, the readers of Travel + Leisure have named Micato Safaris the #1 World’s Best Safari Outfitter. For the past eight years, our winning title has been Worlds Best Tour Operator and Safari Outfitter but, interestingly, this year Travel + Leisure separated the categories of Tour Operator and Safari Outfitter—perhaps because we monopolized the double title for the past eight years!

Micato offers a singular African experience that’s authentic, luxurious, adventurous, personal, and life-changing. These words have always been synonymous with “safari” in our book, so our new title suits us just fine.

The Micato founders, the Pinto family, were born and raised in Kenya, and from the beginning crafted an experience like no other. Micato Safaris was the first safari outfitter of note to hire local African safari guides—breaking the myth of the “great white hunter” guide and setting the precedent for sustainable safari guiding, and ensuring a future for the bright graduates of African wildlife guide colleges.

Micato was also the first safari outfitter to integrate itself into desperately impoverished “informal settlements”—which Americans refer to as slums—and make a difference by building a community and training centre, sending orphaned  and vulnerable children to school, initiating community outreach and educational programmes, and providing much-needed services such as a fresh-water bore hole and a library. Our non- profit arm Micato-AmericaShare has been serving the community in this way for 25 years.

We were also the first company to travel between camps and game parks via bush flights, saving valuable game-viewing time and offering guests a chance to view the breathtaking sweep of savannah, mountains, rivers and plains (occupied by herds of elephant, buffalo, wildebeest and giraffe) from the sky.

From Micato’s very inception, we were the first and only outfitter to invite all of our travellers home to dine with the founders of Micato Africa, Felix and Jane Pinto, or at the home of their close friends in Cape Town for South African travellers. This was also a first, and is still something unique to Micato.

Our most important and exciting innovation? We are the first and only operator to set up a sustainable program that funds one child’s education for every safari we sell: we call it our One for One Commitment, and it changes lives.

Ground-breaking giving and innovative travel: these features have come to define us over the years. And this year, we’ve revolutionized the safari experience yet again…

Now Micato offers the virtually unprecedented luxury of including all tips during your trip—even to Safari Directors and Driver Guides—a feature rarely offered anywhere in the world. Micato guests can simply relax and leave the tipping to us. It’s that simple.

Through the years, we’ve kept pushing boundaries, and our growing list of “firsts” is no doubt part of the reason why our travellers consistently name us #1 World’s Best. Tour Operator, Safari Outfitter… either way, we’re simply proud to be exceeding our guests’ expectations every day.

We Did it Again! Eight Wonderful Years of Being Travel+Leisure’s World’s Best

  • July 14th 2011

“Becoming number one is easier than remaining number one.” – Bill Bradley

In 2003, Micato made it to the top of Travel+Leisure’s World’s Best list for the first time. One win might have been called serendipitous; the consistency of eight wins, however, has certainly dispelled any such notion!

The trick, as noted by former U.S. senator, Olympic gold medalist and Knicks forward, Bill  Bradley, is remaining number one. After our first win, we kept our noses to the proverbial grindstone to prove that the #1 spot really belonged to Micato.

Steadfastly striving to be the best does pay off, and this year we are both proud and humbled to be Travel+Leisure’s #1 Tour Operator and Safari Outfitter again, for the eighth time. This award—a result of an extensive Travel+Leisure reader’s survey—has always meant a great deal to us because the opinions of our guests are, and always will be, the truest measure of our service.

As a family-owned and operated company, we have something very personal at stake. Indeed, Micato’s reputation is virtually interchangeable with our own. We are grateful every day to be doing what we love—sharing our treasured homeland—and we are committed to always offering the best to our guests. It’s said that “a winner never stops trying,” and we couldn’t agree more.

Thank you for voting for Micato year after year. You and your fellow travellers are what inspire us to provide the “World’s Best” tours and safaris to our guests each and every day.

Micato’s winning secret: treat guests like the family we are. As we celebrate where we are, a look back at who we are….

Enjoy these photos of the Pinto family through the years:

L to R: Anna, Felix, Jane, and Dennis at the Taj Mahal, circa 1960s

L to R: Felix, Anna, Dennis, and Jane on the cover of Travel Agent Magazine, 2002

L to R: Tristan, Joy, and Sasha breakfasting in the Serengeti, 2003

L to R: Jane, Sasha, Felix, Dennis, Joy, Anna, and Tristan picnicking in Kenya’s Chyulu Hills, 2010