Micato Musings


Posts Tagged ‘o.b. Brand’

An Easy Way to Help Kenyan Girls Live Better Lives

  • October 20th 2011

868,000 Kenyan girls miss nearly a week of school each month because they can’t afford to buy sanitary pads.

Appalled at this number, Lorna Macleod, the executive director of Micato Safaris’ nonprofit arm, Micato-AmericaShare, founded a separate non-profit focused on getting sanitary products to girls who need them most. This program not only keeps at-risk girls in school, it also helps protect them from predation and sexual diseases. Thus Huru International was born.

That was in 2008, and Huru has been distributing kits containing reusable sanitary pads to girls in Kenya ever since, having put Huru Kits in the hands of over 20,000 girls. The kits are manufactured at a workshop based in the Micato-AmericaShare Harambee Centre, which is staffed by members of the community.  Huru Kits are distributed throughout Kenya with the assistance of more than 30 local partners. Kits are delivered through school-based information sharing events, which engage girls in discussions and activities focused on HIV prevention. In just three short years, Huru has found partnerships with many well-respected organizations, including Johnson & Johnson, the Elton John AIDS Foundation, and the U.S. President’s Emergency Plan for AIDS Relief, among others.

Most recently Huru has partnered with the o.b. Brand on a Share-it-Forward campaign with the potential to raise $25,000 for Huru. To put that number in perspective, for every $25 donated, Huru can supply one girl with all the sanitary supplies (including underwear, reusable pads, soap and even life-saving HIV/AIDS prevention information) that she’ll need for between one and two years.

It’s a simple campaign—from now through December 5th, anyone who “likes” the o.b. Brand Facebook page may share a message about Huru’s mission with all their Facebook friends at Facebook.com/obmightysmall. For every individual that shares the message, o.b. will donate $1 to Huru. If the donation goal is reached, that means that 1,000 more young girls will be given the gift of education, safety and hope.

115 million children worldwide aren’t getting an education. Most of them are girls. Isn’t it time to Share It Forward?