Micato Musings


World’s Best Safari Outfitter…Nine Times and Counting!

The results are in!

For a record ninth time, the readers of Travel + Leisure have named Micato Safaris the #1 World’s Best Safari Outfitter. For the past eight years, our winning title has been Worlds Best Tour Operator and Safari Outfitter but, interestingly, this year Travel + Leisure separated the categories of Tour Operator and Safari Outfitter—perhaps because we monopolized the double title for the past eight years!

Micato offers a singular African experience that’s authentic, luxurious, adventurous, personal, and life-changing. These words have always been synonymous with “safari” in our book, so our new title suits us just fine.

The Micato founders, the Pinto family, were born and raised in Kenya, and from the beginning crafted an experience like no other. Micato Safaris was the first safari outfitter of note to hire local African safari guides—breaking the myth of the “great white hunter” guide and setting the precedent for sustainable safari guiding, and ensuring a future for the bright graduates of African wildlife guide colleges.

Micato was also the first safari outfitter to integrate itself into desperately impoverished “informal settlements”—which Americans refer to as slums—and make a difference by building a community and training centre, sending orphaned  and vulnerable children to school, initiating community outreach and educational programmes, and providing much-needed services such as a fresh-water bore hole and a library. Our non- profit arm Micato-AmericaShare has been serving the community in this way for 25 years.

We were also the first company to travel between camps and game parks via bush flights, saving valuable game-viewing time and offering guests a chance to view the breathtaking sweep of savannah, mountains, rivers and plains (occupied by herds of elephant, buffalo, wildebeest and giraffe) from the sky.

From Micato’s very inception, we were the first and only outfitter to invite all of our travellers home to dine with the founders of Micato Africa, Felix and Jane Pinto, or at the home of their close friends in Cape Town for South African travellers. This was also a first, and is still something unique to Micato.

Our most important and exciting innovation? We are the first and only operator to set up a sustainable program that funds one child’s education for every safari we sell: we call it our One for One Commitment, and it changes lives.

Ground-breaking giving and innovative travel: these features have come to define us over the years. And this year, we’ve revolutionized the safari experience yet again…

Now Micato offers the virtually unprecedented luxury of including all tips during your trip—even to Safari Directors and Driver Guides—a feature rarely offered anywhere in the world. Micato guests can simply relax and leave the tipping to us. It’s that simple.

Through the years, we’ve kept pushing boundaries, and our growing list of “firsts” is no doubt part of the reason why our travellers consistently name us #1 World’s Best. Tour Operator, Safari Outfitter… either way, we’re simply proud to be exceeding our guests’ expectations every day.

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