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ONE FOR ONE - A REVOLUTIONARY TRAVELER PHILANTHROPY PROGRAM

New York, NY – Hoping to redefine the terms “philanthropic travel” and “sustainable tourism,” luxury safari operator Micato Safaris began its revolutionary One for One Commitment in 2010.  Simply put, for every safari that is booked, Micato will ensure that an African child receives an education. Almost 50 percent of all children living in the Mukuru slum near Nairobi currently do not attend school – that equates to an estimated 100,000 children, ages 6-13. Thus, the potential to invoke change is tremendous. 

Long a leader when it comes to giving back to the African community, Micato’s nonprofit arm, AmericaShare, has been working to improve the lives of Mukuru’s residents for more than 25 years. In 2007, Micato Safaris and AmericaShare opened Harambee Centre, a community center in the heart of Mukuru that serves as headquarters for many life-changing programs.  And for many years, the School Sponsorship Programme has placed Mukuru’s orphans in reputable boarding schools.

Inspired by Toms Shoes and its One for One model, which provides a pair of shoes to a child in need for every pair purchased, the folks at Micato are committing themselves even further to providing an education to children who would otherwise go without. 

“While primary education is fundamentally free in Kenya, the reality is that there are myriad mandatory fees involved, from buying the child’s desk to paying for term exams and wood for the cooking fire, as well as miscellaneous purchases, such as school books, uniforms, writing supplies and notebooks,” states Dennis Pinto, Managing Director, Micato Safaris. “This is simply much more than families living in extreme poverty could ever hope to afford. We realized that we could make a huge impact by covering these costs, thereby changing the trajectory of these children’s lives forever.”

A journey to Africa with Micato Safaris has always enabled guests to encounter magnificent wildlife, charming people, and breathtaking landscapes, but now the trip will truly be life-changing – and not just for the travelers.

For more information about Micato Safaris, call 1-800-MICATO-1 or visit www.micato.com.

For more information about AmericaShare, call 212-545-7125 or visit www.AmericaShare.org.

 

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About Micato Safaris

Micato Safaris is a luxury safari operator—offering adventures in East Africa, Southern Africa and India—that’s been setting the industry standard for luxury and service for nearly five decades. Travellers have recognized Micato’s unsurpassed service by naming the company the #1 World’s Best Tour Operator & Safari Outfitter” a record nine times in Travel + Leisure’s prestigious annual survey. For more than a quarter century, Micato’s nonprofit arm, AmericaShare, has been supporting orphaned and vulnerable children and adults affected by the HIV/AIDS pandemic.