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ONE FOR ONE - MICATO ANNOUNCES REVOLUTIONARY TRAVELER PHILANTHROPY PROGRAM
New York, NY– March 3, 2010 – Hoping to redefine the terms “philanthropic travel” and “sustainable tourism,” luxury safari operator, Micato Safaris, is pleased to announce an unprecedented new initiative, One for One. Simply put, for every safari that is booked, Micato will ensure that an African child receives an education. Almost 50 percent of all children living in the Mukuru slum near
Long a leader when it comes to giving back to the African community, Micato’s nonprofit arm, AmericaShare, has been working to improve the lives of Mukuru’s residents for over 20 years. In 2007, Micato Safaris and AmericaShare opened Harambee Centre, a community center in the heart of Mukuru that serves as headquarters for many life-changing programs. And for many years, the School Sponsorship Programme has placed Mukuru’s orphans in reputable boarding schools.
Inspired by Tom’s Shoes and its One for One model, which provides a pair of shoes to a child in need for every pair purchased, the folks at Micato are committing themselves even further to providing an education to children who would otherwise go without.
“While primary education is fundamentally free in Kenya, the reality is that there are myriad mandatory fees involved, from buying the child’s desk to paying for term exams and wood for the cooking fire, as well as miscellaneous purchases, such as school books, uniforms, writing supplies and notebooks,” states Dennis Pinto, Managing Director, Micato Safaris. “This is simply much more than families living in extreme poverty could ever hope to afford. We realized that we could make a huge impact by covering these costs, thereby changing the trajectory of these children’s lives forever.”
A journey to
For more information about Micato Safaris, call 1-800-MICATO-1 or visit www.micato.com.
For more information about AmericaShare, call 212-545-7125 or visit www.AmericaShare.org.
About Micato Safaris
Micato Safaris is a luxury safari operator—offering adventures in East Africa, Southern Africa and India—that’s been setting the industry standard for luxury and service for more than three decades. Travellers have recognized Micato’s unsurpassed service by naming the company the #1 World’s Best Tour Operator & Safari Outfitter” a record six times in Travel + Leisure’s prestigious annual survey. For nearly a quarter century, Micato’s nonprofit arm, AmericaShare, has been supporting orphaned and vulnerable children and adults affected by the HIV/AIDS pandemic.