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From left to right:
Albert Herrera (Virtuoso), Matthew Upchurch (Virtuoso), 
Anna Pinto (Micato Safaris),
Hem Singh (Micato India) and Becky Powell (Virtuoso)­­­

Press Releases 


~ Micato Safaris Recognized for Excellence in the Category of Active & Specialty Provider ~

NEW YORK, NY- August 22, 2013—International luxury travel network, Virtuoso®, celebrated the close of its annual conference, Virtuoso Travel Week, last week with its annual gala and Virtuoso Awards at the Bellagio in Las Vegas, where Micato Safaris was recognized as the winner of Best Active & Specialty Provider. The event saw a record turnout of 2,350 attendees, which included some of the biggest names in the industry. 

The gala was the final ceremony, marking a successful weeklong event that brought together the upper echelon of the travel industry, including Virtuoso member agencies and their travel advisors, hotels and resorts, cruise lines, tour operators, preferred destinations and tourism boards, airlines, on-sites, and specialty services. The event honored some of the most innovative, revered, and top-performing travel agencies, advisors and suppliers in the United States, Canada, Australia, and throughout Latin America.

"Our organization comprises some of the top professionals in this industry, and these awards recognize the companies and individuals, such as Micato Safaris, who embody Virtuoso’s values as well as top performers who make this network so successful,” said Virtuoso Chairman and CEO, Matthew D. Upchurch, CTC. “We honor Micato Safaris as a leader, having been awarded a Supplier Peer-to-Peer Award in recognition of their talents and contribution.”

The Peer-to-Peer Awards allow members to recognize preferred suppliers and vice-versa. Supplier finalists are chosen by the respective member product committees, which are elected to represent the entire Virtuoso membership. In addition, the network requested that anyone nominating a travel advisor for an award provide supporting commentary in 200 words or less, which heavily factored into the nomination process. Finalists were chosen based on the merits of the full recommendation submitted. Virtuoso received more than 1,400 votes from advisors and suppliers.

“We are extremely honored to receive a Virtuoso Award because it is recognition by industry peers for our services,” said Dennis Pinto, Managing Director of Micato Safaris. “It’s an acknowledgement that we hold high, and I am immensely grateful to our hardworking staff, committed partners and, of course, adventurous travelers.”

About Micato Safaris

Micato Safaris is a luxury safari operator—offering adventures in East Africa, Southern Africa and India—that’s been setting the industry standard for luxury and service for nearly five decades. Travellers have recognized Micato’s unsurpassed service by naming the company the #1 World’s Best Safari outfitter an unprecedented nine times in Travel + Leisure’s prestigious annual survey. Micato’s other accolades include five Condé Nast Traveler World Savers Awards, three for Education and two for “Doing it All.” For more than a quarter century, Micato’s nonprofit arm, AmericaShare, has been supporting orphaned and vulnerable children and adults affected by the HIV/AIDS pandemic. Micato furthered its philanthropic outreach in 2010 when the company introduced its revolutionary Micato One for One Commitment, which places one impoverished child in school for every safari sold. 

About Virtuoso:

Virtuoso® is the industry’s leading luxury travel network.  This by-invitation-only organization comprises over 340 agencies with more than 7,200 elite travel specialists in 20 countries in North and South America, the Caribbean, Australia and New Zealand, as well as over 1,700 of the world’s best travel providers and premier destinations.  The network’s member agencies generate over $9.6 billion annually in travel sales, making the group the most powerful in the luxury travel segment.  Their relationships with the finest travel companies provide the network’s affluent clientele with exclusive amenities, rare experiences and privileged access. For more information, visit To view Virtuoso’s latest videos, go to